Strategy example: An investor has $34,000 and wants to invest in TSLA but in a more conservative way. Instead of buying the stock outright, they sell a put option with a $340 strike expiring on July 17, 2026, setting aside the cash in case of assignment. Selling this put can currently bring in around $6,280 in premium for one year, which equals an annual yield of 24.39%.
If by expiration TSLA remains above $340, the option expires worthless, and the seller keeps the premium. If the stock falls below this level, they will have to buy 100 shares at $340. The trade becomes unprofitable if the price drops below $277.
Risks:
- Limited profit — the maximum gain is the option premium.
- Potential loss if the stock falls and shares are assigned at an unfavorable price.
- Missing out on upside if the stock rallies sharply.
One way to reduce risk is to turn the position into a bull put spread — for example, by buying a $300 strike put. This reduces the maximum potential loss from $27,700 to $1,950.
Tesla remains the market leader in U.S. electric vehicle sales with about a 70% market share and a strong ecosystem of sales, service, and charging. The company continues to scale, but like any stock, its price is subject to volatility.
Options allow investors to generate income even when a company doesn’t pay dividends, but they require careful risk management and a solid understanding of how the instrument works.